JUDITH TAN

visual communicator

JUDITH TAN

visual communicator

marketing white paper

CLIENT

Sinorbis

WORK

Layout design of white paper

Sinorbis is a software company helping higher-education institutions and B2B companies connect with the Chinese market through digital marketing. The company frequently publishes white papers tailored to its clients, keeping them informed about the latest best practices of digital marketing.

The brief required a simple layout which would be used across all future white papers. I expanded on this with full-splash section dividers to contrast with the text-heavy pages, as well as a creative use of vector shapes which complemented and highlighted the written content.