The brief was to take a content-heavy deck and visually clean it up for presentation to a client in the Canadian coffee industry. 

An additional task was to tell a story of the target consumer’s needs and wants being met through coffee (see slides 10-12 “A full, meaningful life is…”). I took this request a step further and divided the deck into sections, curating images across the title pages which also presented a narrative.

One notable challenge was that there was no style guide. I therefore created a simple layout which allowed the content and imagery to shine, with the use of lines to divide information and tie the deck together.

As this was an internal presentation, some content has been altered or redacted. Publicised with permission.